If they miss the timeline, they also miss your article. It is believed that the blog post that you publish on LinkedIn gets more aggressively promoted compared to the usual stuff you post on your timeline.Īlso, you can get massive amount of traffic if the editorial staff picks up your blog post and features it in its regular newsletter.Ī big difference between publishing a LinkedIn article and a LinkedIn newsletter is that your article is visible to your followers and connections only when they go through the timelines. Instead, republish or re-purpose the blog post on LinkedIn itself as a LinkedIn article. The grapevine has it that if you want LinkedIn to promote your content don’t simply publish a blog post on your own website and then publish the link on your LinkedIn timeline.

LinkedIn newsletter whose notification is sent via email to all those who have subscribed to it.

LinkedIn article that appears on people’s timelines.

The usual update that appears on people’s timelines.

These days you can publish content on LinkedIn in three ways: What is the difference between a LinkedIn article and LinkedIn newsletter? You can read about the entire process of creating a LinkedIn newsletter on this LinkedIn link. How do you publish a LinkedIn newsletter? LinkedIn has been gradually rolling out its newsletter feature in different regions and different members and now it is available to almost every LinkedIn member. LinkedIn these days is allowing you to directly publish a newsletter.Ī newsletter goes by email to all those who have subscribed to it.

The benefits of publishing a LinkedIn newsletter

Linkedin mailing list